In May 2011 Derrick de Kerckhove asked me for a contribute to a video collection on some McLuhan’s selected statements (as you may remember in 2011 the 100th anniversary of McLuhan’s birth was celebrated). My video intervention, just a few minutes long, would have been showed during some public events together with other short videos referred to McLuhan’s sentences.



I found the project amusing and I was glad to participate. So I chose a statement to focus on in the video. In particular I loved “Tomorrow is our permanent address”, because it emphasizes the idea of the future as a declination of ourselves and as a typical human (symbolic) construct. A topic I had always been interested in and that I also discussed in some of my recent lectures on the evolution of the human culture. Finally Raffaella Rivi, a friend of mine and a famous video maker, accepted to make the movie and curated all the video shooting and editing phases. This video exists thanks to her fundamental help!

Since the video had a good success I added the english subtitles and now I share it.